So I thought I’d have a bit of fun with this week’s blog post. Whether you’re a fan or not, you can’t have missed the fact that The Great British Bake Off is back! As an avid Bake Off viewer, it struck me that there really are some similarities between the Great British Bake Off and a PR… Read More How PR is like The Great British Bake Off
I love a good social media chat. It’s social media doing what it was designed for: provoking discussion, idea sharing and promotion of best practice. I really enjoy participating in as many as I can each week, but if you can’t be online at the time, it’s still worth a flick through the discussions when… Read More Social media chats for PR professionals
“What do you do?” “I work in public relations” “Oh, so similar to marketing and advertising?” *sighs* “Yes it’s similar” [in reality, I know they are not all that similar but it’s easier to say yes at this point.] Ever had that conversation? If you work in PR and you haven’t had a similar exchange… Read More Public relations: It’s like shoe repairs and key cutting
Social media algorithms can be the arch-enemy of the hardworking PR professional, with updates making it harder and harder to get content seen. However, they can also be one of your greatest tools, ensuring that good quality content is seen by target audiences. I’ve done some research into how the algorithms for Twitter, Facebook and… Read More What you need to know about social media algorithms
“Communications objectives must be rigorously aligned to business objectives”. That was one of the key take aways from this year’s PRmoment.com PR Analytics event. Speakers from a wide range of industries took to the stage to discuss perhaps one of the industry’s more controversial topics: how do we measure PR effectively? Quality over quantity “The quantity of… Read More ‘Ending the data deficit’ – PR Analytics
Crisis communications, the part of any PR practitioner’s role that they hope they never have to do. But, inevitably, it is going to happen. And whilst bad crisis management fuels the problems further, if handled well, a crisis could be the making of your company. So, what counts as a crisis? A negative comment on… Read More Crisis communications can make you or break you
