The circulation figures for regional daily newspapers have all decreased. The six-monthly ABC figures, published in February 2019, show that no title posted an increase between July and December 2018, when compared with the same period in the previous year. Some saw a year on year change as much as -37%. [Source] With these declining… Read More Regional newspapers and their role in PR
From time to time, I schedule posts to be shared on my Twitter feed. It is common for some businesses to do so, but for a personal account? I was intrigued to find out more. I asked my Twitter followers do you ever schedule tweets for your personal Twitter account? and below are the results. Question:… Read More To schedule or not to schedule?
The below is my entry to the PRCA Reginald Watts Prize 2018. Unfortunately, I wasn’t shortlisted this year. However I hope you enjoy reading it all the same. You can also read my 2017 essay here. Oxford English Dictionaries defines public relations as “The professional maintenance of a favourable public image by a company or… Read More In an age of a revolution in digital communications how would you define Public Relations?
The 2018 Global Digital report, by Hootsuite and We Are Social, has revealed that the internet now has 4 billion users. That’s more than half of the population of the entire planet. This presents a fascinating opportunity for communications professionals, with perhaps almost their entire target audience now online. So how can you make the… Read More How to make the most of 4 billion internet users
The 2018 Edelman Trust Barometer has hit the headlines, with figures showing trust in the media has fallen below 50% in 22 of the 28 countries surveyed. What’s more: “A remarkable 63% of the 33,000 respondents to Edelman’s 18th annual global survey said they no longer knew how to tell good journalism from rumour or… Read More Credibility, clarity and trust: my views on the Edelman Trust Barometer