Social Media


Anyone using social media will be familiar with the #.

And, particularly those in PR or who use social media for business, you’ll know how they can improve the reach of your posts.

What many people don’t do is cap-up at the #StartOfEachWord, or write in CamelCase as it is sometimes known, for hashtags of more than one word.

Although this doesn’t impact the searchability or functionality of a #, I think it’s something we should all be doing. Here’s why.

1 – Helps the visually impaired

For social media users who use screen readers, capitalising the first letter of each word makes it easier for the software to read out each word separately, helping users understand the post.

When I discovered this, I purposely made an effort to always try to remember to cap up!

2 – Clarity

I’m sure you’ll have seen instances where all lowercase hashtags have been hard to interpret or are ambiguous.

A well-known example is #nowthatchersdead – meant to be read as #NowThatchersDead not #NowThatChersDead… two very different situations!

However, some have used this ambiguity for their campaign. Earlier in the year, Amazon announced the new series of The Grand Tour with the hashtag #amazonshitcarshow – Hit Car Show or Shit Car Show… I guess the choice is yours!

Although I’m certain the double meaning was intentional, not all users ‘got’ it and so it’s a tactic to use with caution.

3 – Readability

Social media is often fast-paced and I’m as guilty as the next person for scrolling on past content that doesn’t catch my eye in an instant.

By making your hashtags more reader-friendly, people might be more likely to stick around and read your content.

I’ve scoured the web for any stats or data on whether writing in CamelCase actually improves your reach or engagement, but yet to find any. If you find anything, please share!

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