Have you ever stopped to consider your own personal brand?
What are people’s perceptions of you, rather than your business?
Founder of Amazon, Jeff Bezos, said “your personal brand is what people say about you when you leave the room”. I recently attended an event where Alastair Banks, Founder of Optix Solutions, added “your personal brand is people see when they Google you”.
So, what do you see when you Google yourself? Is it content that you’ve worked on, events you’ve spoken at, perhaps your social media profiles and your profile on your company page? Great. If not, perhaps you need to do some work…
Developing your own personal brand can have some fantastic positive effects, not only for you but for your business too. A strong brand creates more opportunity, as Alastair explained at the #NatWestBoost Personal Brand workshop in Exeter.
By sharing your own content, connecting and engaging with people and sharing news, views and advice, people start to learn what you’re good at and approach you for help. Spending time developing your personal brand can help you be seen as an expert in your field and, ultimately, sell more of your product or service.
But, for it to work, you have to dedicate time to doing it well.
One of Alastair’s key pieces of advice for doing this is to do something you are passionate about. If you want to create a strong personal brand and reputation in the digital marketing sphere, for example, you need to have a genuine interest in the industry news and trends. You need to want to share your opinions and advice. It will be hard dedicating time to something you just don’t care about.
Secondly, set yourself some goals. Decide what you want to achieve and write it down. Make sure it’s realistic.
Next, you need to know your audience. Why are you creating this content and who is it for? What do you want them to get out of it? Are you informing, educating, inspiring?
Then, you need to build your platform. Choose which social media channels are right for you, set up your blog and, again, spend some time doing it well. Make sure you understand the purpose and nuances of the different social media channels so you are using them effectively. Research hashtags, think about what imagery you’ll use, consider video too. There’s plenty to get your teeth into and get yourself noticed.
Finally, complement your online work with offline – networking events and public speaking for a start. Consider how you present yourself at these and what message you are trying to convey.
There you have it, a speedy rundown of the key takeaways from the event. Want more? Check out Alastair’s workshops. Thank you so much to Alastair for a fascinating morning and some really great nuggets of advice. And thank you to James Court and the NatWest Boost team for organising a great event.