Social Media

Social media chats for PR professionals

I love a good social media chat.

It’s social media doing what it was designed for: provoking discussion, idea sharing and promotion of best practice.

I really enjoy participating in as many as I can each week, but if you can’t be online at the time, it’s still worth a flick through the discussions when you find the time.

So, which chats are the best for public relations and communications professionals?



  • #SEOChat – Discussing all things SEO – 18:00 (GMT)
  • #ICBookClub – #ICBookClub chats take place approximately every 6 weeks, on a Tuesday at 8.00pm, via CIPRInside Twitter. Details of the next chat here – 20:00 (GMT)
  • #BlogHour – Hosted by @UKBlogAwards – 21:00 (GMT)



  • #PRStudChat – Conversation between public relations students, educators and professionals – 16:00 (GMT)

How can you make the most of Twitter chats?

  1. Use the hashtag – sounds obvious, you’d be surprised how many people forget. I like to ensure I’ve copied it so I can quickly paste it in.
  2. Follow the rules – if there are topics, ensure you label answers A1, A2 etc.
  3. Follow people you chat with – if you have a discussion with someone, follow them. If you find their points of view interesting, follow them. You’ll start to build up a network of engaging people (and chances are they’ll have found value in the exchange and follow you back too).
  4. Build Twitter lists – if you find a chat you particularly like, add people from it to a Twitter list so you can catch up on their thoughts and content outside the chat much easier.
  5. Ask questions – even if you don’t have opinions or ideas to add, ask people questions to find out more about their answer or what led them to this idea.

Any chats I’ve missed? Let me know – tweet me at @arianne_smart.

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