Search engine optimisation (or SEO) is a hot topic in the PR industry. Does it sit within our remit? Should we be hiring external agencies or getting someone in-house? And what does it all really mean to me and my clients? Earlier this week, I attended the PR Moment’s seminar on ‘the intersection of PR… Read More The Intersection of PR and SEO
Anyone using social media will be familiar with the #. And, particularly those in PR or who use social media for business, you’ll know how they can improve the reach of your posts. What many people don’t do is cap-up at the #StartOfEachWord, or write in CamelCase as it is sometimes known, for hashtags of… Read More #AreYouHashtaggingCorrectly?
25 feels like a massive milestone for me. There’s just something about that number that has had me reflecting on my life quite some bit, for at least the past six months. Now, I’m far from being qualified to provide life advice, but to celebrate my turning quarter of a century (eek!), here are 25… Read More 25 at 25 – lessons I’ve learnt in life
The 2018 CIPR National Conference addressed the topics of ‘Accountable Leadership and Social Purpose’. Exploring responsible leadership, social purpose and how brands must work harder in today’s society to maintain legitimacy, the conference brought together a host of outstanding headline speakers, workshop sessions and networking opportunities. Here are my seven key takeaways from the event. Your… Read More Seven takeaways from the CIPR Conference 2018
Twitter played a huge part in getting me my first job in the public relations industry. With dissertation hand in looming and end of year exam revision cramming underway, I thought I’d share some tips on how you can use social media to help to find you a job too. 1 – Follow people you… Read More PR students: Here’s how to get a job via social media
Whether an individual or a business, blogging is one of the best ways to showcase your expertise, share your thoughts and news, and get yourself heard. But creating, organising and sharing great content can take time. Here are my top tools for making the whole process easier: Content creation Canva Looking for an easy way… Read More 7 of the best tools for bloggers
Last week, I attended a presentation by Kenneth Woods, Principal Conductor of the English Symphony Orchestra. His topic: Leadership without words. Now, to someone like me – hoping to progress in my career, to lead a team and be someone that junior staff look up to in the future – it was a real lesson… Read More Leadership without words: Lessons from an Orchestral Conductor
Crisis communications, the part of any PR practitioner’s role that they hope they never have to do. But, inevitably, it is going to happen. And whilst bad crisis management fuels the problems further, if handled well, a crisis could be the making of your company. So, what counts as a crisis? A negative comment on… Read More Crisis communications can make you or break you