The 2018 CIPR National Conference addressed the topics of ‘Accountable Leadership and Social Purpose’. Exploring responsible leadership, social purpose and how brands must work harder in today’s society to maintain legitimacy, the conference brought together a host of outstanding headline speakers, workshop sessions and networking opportunities. Here are my seven key takeaways from the event. Your… Read More Seven takeaways from the CIPR Conference 2018
Have you ever stopped to consider your own personal brand? What are people’s perceptions of you, rather than your business? Founder of Amazon, Jeff Bezos, said “your personal brand is what people say about you when you leave the room”. I recently attended an event where Alastair Banks, Founder of Optix Solutions, added “your personal brand… Read More What do people see when they Google you?
From time to time, I schedule posts to be shared on my Twitter feed. It is common for some businesses to do so, but for a personal account? I was intrigued to find out more. I asked my Twitter followers do you ever schedule tweets for your personal Twitter account? and below are the results. Question:… Read More To schedule or not to schedule?
The below is my entry to the PRCA Reginald Watts Prize 2018. Unfortunately, I wasn’t shortlisted this year. However I hope you enjoy reading it all the same. You can also read my 2017 essay here. Oxford English Dictionaries defines public relations as “The professional maintenance of a favourable public image by a company or… Read More In an age of a revolution in digital communications how would you define Public Relations?
About a month ago, I was invited in to speak with the team at BBC Radio 4’s programme, The Digital Human. This episode’s topic was ‘The Unnoticed’ discussing all the content online that is never, or very rarely, seen. Unfortunately, my clip never made it to air in the episode – so why am I writing… Read More What’s the point of blogging?
I love a good social media chat. It’s social media doing what it was designed for: provoking discussion, idea sharing and promotion of best practice. I really enjoy participating in as many as I can each week, but if you can’t be online at the time, it’s still worth a flick through the discussions when… Read More Social media chats for PR professionals
Twitter played a huge part in getting me my first job in the public relations industry. With dissertation hand in looming and end of year exam revision cramming underway, I thought I’d share some tips on how you can use social media to help to find you a job too. 1 – Follow people you… Read More PR students: Here’s how to get a job via social media
Social media algorithms can be the arch-enemy of the hardworking PR professional, with updates making it harder and harder to get content seen. However, they can also be one of your greatest tools, ensuring that good quality content is seen by target audiences. I’ve done some research into how the algorithms for Twitter, Facebook and… Read More What you need to know about social media algorithms
Whether an individual or a business, blogging is one of the best ways to showcase your expertise, share your thoughts and news, and get yourself heard. But creating, organising and sharing great content can take time. Here are my top tools for making the whole process easier: Content creation Canva Looking for an easy way… Read More 7 of the best tools for bloggers
The 2018 Global Digital report, by Hootsuite and We Are Social, has revealed that the internet now has 4 billion users. That’s more than half of the population of the entire planet. This presents a fascinating opportunity for communications professionals, with perhaps almost their entire target audience now online. So how can you make the… Read More How to make the most of 4 billion internet users