Anyone using social media will be familiar with the #. And, particularly those in PR or who use social media for business, you’ll know how they can improve the reach of your posts. What many people don’t do is cap-up at the #StartOfEachWord, or write in CamelCase as it is sometimes known, for hashtags of… Read More #AreYouHashtaggingCorrectly?
The annual Reuters Institute Digital News Report aims to deliver useful and timely data about the transition to digital. The 2019 report offers “important new insights into key issues including people’s willingness to pay for news, the move to private messaging applications and groups, and how people see news media around the world performing their… Read More Reuters Institute Digital News Report 2019
Or perhaps you do know these things, who am I to know. But, here are five fun facts that you might not know about Twitter that I found of interest. #1 The Twitter bird is called Larry – named after ‘basketball legend’ (according to his Wiki page) Larry Bird. Nope, I wasn’t sure who he… Read More Five things you didn’t know about Twitter
We Are Social and Hootsuite recently released their annual Global Digital Report looking at internet usage and trends worldwide. The headlines There are now 4.39 billion internet users worldwide. Unsurprisingly, it’s on the rise, up 366 million compared to January 2018. There are 5.11 billion unique mobile users, up 2% from last year (sounds small,… Read More What are 4 billion people doing online?
Earlier this year, Edelman released its 19th annual trust barometer report – a survey of over 33,000 respondents in 27 countries measuring their trust across a number of institutions and organisations. ‘My employer’ topped the table as the most trusted institution with 75% trust, significantly more than NGOs (57%), business (56%) and media (47%). But… Read More What does the Edelman Trust Barometer mean for Public Relations?
Cision recently released its 2018 Global State of the Media Report, a look at the trends and topics affecting PR, journalism and media.… Read More Accuracy over exclusivity
The 2018 CIPR National Conference addressed the topics of ‘Accountable Leadership and Social Purpose’. Exploring responsible leadership, social purpose and how brands must work harder in today’s society to maintain legitimacy, the conference brought together a host of outstanding headline speakers, workshop sessions and networking opportunities. Here are my seven key takeaways from the event. Your… Read More Seven takeaways from the CIPR Conference 2018
Have you ever stopped to consider your own personal brand? What are people’s perceptions of you, rather than your business? Founder of Amazon, Jeff Bezos, said “your personal brand is what people say about you when you leave the room”. I recently attended an event where Alastair Banks, Founder of Optix Solutions, added “your personal brand… Read More What do people see when they Google you?
From time to time, I schedule posts to be shared on my Twitter feed. It is common for some businesses to do so, but for a personal account? I was intrigued to find out more. I asked my Twitter followers do you ever schedule tweets for your personal Twitter account? and below are the results. Question:… Read More To schedule or not to schedule?
The below is my entry to the PRCA Reginald Watts Prize 2018. Unfortunately, I wasn’t shortlisted this year. However I hope you enjoy reading it all the same. You can also read my 2017 essay here. Oxford English Dictionaries defines public relations as “The professional maintenance of a favourable public image by a company or… Read More In an age of a revolution in digital communications how would you define Public Relations?