Public Relations

Seven takeaways from the CIPR Conference 2018

The 2018 CIPR National Conference addressed the topics of ‘Accountable Leadership and Social Purpose’.  Exploring responsible leadership, social purpose and how brands must work harder in today’s society to maintain legitimacy, the conference brought together a host of outstanding headline speakers, workshop sessions and networking opportunities.  Here are my seven key takeaways from the event. Your… Read More Seven takeaways from the CIPR Conference 2018

Public Relations

In an age of a revolution in digital communications how would you define Public Relations?

The below is my entry to the PRCA Reginald Watts Prize 2018. Unfortunately, I wasn’t shortlisted this year. However I hope you enjoy reading it all the same. You can also read my 2017 essay here. Oxford English Dictionaries defines public relations as “The professional maintenance of a favourable public image by a company or… Read More In an age of a revolution in digital communications how would you define Public Relations?

Public Relations, Social Media

How to make the most of 4 billion internet users

The 2018 Global Digital report, by Hootsuite and We Are Social, has revealed that the internet now has 4 billion users. That’s more than half of the population of the entire planet. This presents a fascinating opportunity for communications professionals, with perhaps almost their entire target audience now online. So how can you make the… Read More How to make the most of 4 billion internet users