Have you ever stopped to consider your own personal brand? What are people’s perceptions of you, rather than your business? Founder of Amazon, Jeff Bezos, said “your personal brand is what people say about you when you leave the room”. I recently attended an event where Alastair Banks, Founder of Optix Solutions, added “your personal brand… Read More What do people see when they Google you?
From time to time, I schedule posts to be shared on my Twitter feed. It is common for some businesses to do so, but for a personal account? I was intrigued to find out more. I asked my Twitter followers do you ever schedule tweets for your personal Twitter account? and below are the results. Question:… Read More To schedule or not to schedule?
The below is my entry to the PRCA Reginald Watts Prize 2018. Unfortunately, I wasn’t shortlisted this year. However I hope you enjoy reading it all the same. You can also read my 2017 essay here. Oxford English Dictionaries defines public relations as “The professional maintenance of a favourable public image by a company or… Read More In an age of a revolution in digital communications how would you define Public Relations?
So I thought I’d have a bit of fun with this week’s blog post. Whether you’re a fan or not, you can’t have missed the fact that The Great British Bake Off is back! As an avid Bake Off viewer, it struck me that there really are some similarities between the Great British Bake Off and a PR… Read More How PR is like The Great British Bake Off
Accessing news has never been easier. With the touch of a button, you can get the headlines from around the globe. Which is why I was interested to find out what the biggest news site in the UK is. Cue a new report by Ade Lewis Ltd. So, who guessed it?… BBC.com comes out on top… Read More The biggest news sites across the globe
Inclusivity and diversity in PR. It’s something we’re surely all aware of but is it something you’re doing something about? The 2017/18 State of the Profession report from the CIPR showed that only 6% of practitioners consider themselves to have a physical disability or long-term physical health condition. This is down from 7% in the… Read More Disability diversity in PR
I love a good social media chat. It’s social media doing what it was designed for: provoking discussion, idea sharing and promotion of best practice. I really enjoy participating in as many as I can each week, but if you can’t be online at the time, it’s still worth a flick through the discussions when… Read More Social media chats for PR professionals
Twitter played a huge part in getting me my first job in the public relations industry. With dissertation hand in looming and end of year exam revision cramming underway, I thought I’d share some tips on how you can use social media to help to find you a job too. 1 – Follow people you… Read More PR students: Here’s how to get a job via social media
“What do you do?” “I work in public relations” “Oh, so similar to marketing and advertising?” *sighs* “Yes it’s similar” [in reality, I know they are not all that similar but it’s easier to say yes at this point.] Ever had that conversation? If you work in PR and you haven’t had a similar exchange… Read More Public relations: It’s like shoe repairs and key cutting
Social media algorithms can be the arch-enemy of the hardworking PR professional, with updates making it harder and harder to get content seen. However, they can also be one of your greatest tools, ensuring that good quality content is seen by target audiences. I’ve done some research into how the algorithms for Twitter, Facebook and… Read More What you need to know about social media algorithms