Search engine optimisation (or SEO) is a hot topic in the PR industry. Does it sit within our remit? Should we be hiring external agencies or getting someone in-house? And what does it all really mean to me and my clients? Earlier this week, I attended the PR Moment’s seminar on ‘the intersection of PR… Read More The Intersection of PR and SEO
Anyone using social media will be familiar with the #. And, particularly those in PR or who use social media for business, you’ll know how they can improve the reach of your posts. What many people don’t do is cap-up at the #StartOfEachWord, or write in CamelCase as it is sometimes known, for hashtags of… Read More #AreYouHashtaggingCorrectly?
The annual Reuters Institute Digital News Report aims to deliver useful and timely data about the transition to digital. The 2019 report offers “important new insights into key issues including people’s willingness to pay for news, the move to private messaging applications and groups, and how people see news media around the world performing their… Read More Reuters Institute Digital News Report 2019
The Guardian is going to date stamp news stories over 12 months old with the year of publication to limit the sharing of misinformation, BBC News has reported. I’m sure you’ve seen people sharing news stories and expressing their views on your timelines, only to click on the story and find it’s from years ago.… Read More Guardian takes a stance to battle misinformation
The circulation figures for regional daily newspapers have all decreased. The six-monthly ABC figures, published in February 2019, show that no title posted an increase between July and December 2018, when compared with the same period in the previous year. Some saw a year on year change as much as -37%. [Source] With these declining… Read More Regional newspapers and their role in PR
Earlier this year, Edelman released its 19th annual trust barometer report – a survey of over 33,000 respondents in 27 countries measuring their trust across a number of institutions and organisations. ‘My employer’ topped the table as the most trusted institution with 75% trust, significantly more than NGOs (57%), business (56%) and media (47%). But… Read More What does the Edelman Trust Barometer mean for Public Relations?
Cision recently released its 2018 Global State of the Media Report, a look at the trends and topics affecting PR, journalism and media.… Read More Accuracy over exclusivity
The 2018 CIPR National Conference addressed the topics of ‘Accountable Leadership and Social Purpose’. Exploring responsible leadership, social purpose and how brands must work harder in today’s society to maintain legitimacy, the conference brought together a host of outstanding headline speakers, workshop sessions and networking opportunities. Here are my seven key takeaways from the event. Your… Read More Seven takeaways from the CIPR Conference 2018
The latest report from RAJAR has revealed that 89% of UK adults tuned into their selected radio stations each week in the third quarter of 2018. This brings the total average number of weekly hours listened to the radio for this quarter to 1.026 billion. Furthermore, 27% of adults claim to listen to live radio… Read More 89% of adults listen to the radio each week
Have you ever stopped to consider your own personal brand? What are people’s perceptions of you, rather than your business? Founder of Amazon, Jeff Bezos, said “your personal brand is what people say about you when you leave the room”. I recently attended an event where Alastair Banks, Founder of Optix Solutions, added “your personal brand… Read More What do people see when they Google you?