“What do you do?” “I work in public relations” “Oh, so similar to marketing and advertising?” *sighs* “Yes it’s similar” [in reality, I know they are not all that similar but it’s easier to say yes at this point.] Ever had that conversation? If you work in PR and you haven’t had a similar exchange… Read More Public relations: It’s like shoe repairs and key cutting
“Communications objectives must be rigorously aligned to business objectives”. That was one of the key take aways from this year’s PRmoment.com PR Analytics event. Speakers from a wide range of industries took to the stage to discuss perhaps one of the industry’s more controversial topics: how do we measure PR effectively? Quality over quantity “The quantity of… Read More ‘Ending the data deficit’ – PR Analytics
Last week, I attended a presentation by Kenneth Woods, Principal Conductor of the English Symphony Orchestra. His topic: Leadership without words. Now, to someone like me – hoping to progress in my career, to lead a team and be someone that junior staff look up to in the future – it was a real lesson… Read More Leadership without words: Lessons from an Orchestral Conductor
