Public Relations

What does the Edelman Trust Barometer mean for Public Relations?

Earlier this year, Edelman released its 19th annual trust barometer report – a survey of over 33,000 respondents in 27 countries measuring their trust across a number of institutions and organisations. ‘My employer’ topped the table as the most trusted institution with 75% trust, significantly more than NGOs (57%), business (56%) and media (47%). But… Read More What does the Edelman Trust Barometer mean for Public Relations?

Public Relations, Social Media

Credibility, clarity and trust: my views on the Edelman Trust Barometer

The 2018 Edelman Trust Barometer has hit the headlines, with figures showing trust in the media has fallen below 50% in 22 of the 28 countries surveyed. What’s more: “A remarkable 63% of the 33,000 respondents to Edelman’s 18th annual global survey said they no longer knew how to tell good journalism from rumour or… Read More Credibility, clarity and trust: my views on the Edelman Trust Barometer