Public Relations, Social Media

How to make the most of 4 billion internet users

The 2018 Global Digital report, by Hootsuite and We Are Social, has revealed that the internet now has 4 billion users. That’s more than half of the population of the entire planet. This presents a fascinating opportunity for communications professionals, with perhaps almost their entire target audience now online. So how can you make the… Read More How to make the most of 4 billion internet users

Social Media

The minefield of social media – Influence Live

Celebrity’s responsibility to use their status to stand up for important causes on social media was a key topic of conversation at the very first Influence Live event. Actor Ralf Little spoke candidly with CIPR president Sarah Hall about the social media minefield for celebrities with opinions, and whether hundreds of thousands of followers automatically… Read More The minefield of social media – Influence Live