Public Relations

In an age of a revolution in digital communications how would you define Public Relations?

The below is my entry to the PRCA Reginald Watts Prize 2018. Unfortunately, I wasn’t shortlisted this year. However I hope you enjoy reading it all the same. You can also read my 2017 essay here. Oxford English Dictionaries defines public relations as “The professional maintenance of a favourable public image by a company or… Read More In an age of a revolution in digital communications how would you define Public Relations?

Public Relations, Social Media

How to make the most of 4 billion internet users

The 2018 Global Digital report, by Hootsuite and We Are Social, has revealed that the internet now has 4 billion users. That’s more than half of the population of the entire planet. This presents a fascinating opportunity for communications professionals, with perhaps almost their entire target audience now online. So how can you make the… Read More How to make the most of 4 billion internet users

Public Relations, Social Media

Credibility, clarity and trust: my views on the Edelman Trust Barometer

The 2018 Edelman Trust Barometer has hit the headlines, with figures showing trust in the media has fallen below 50% in 22 of the 28 countries surveyed. What’s more: “A remarkable 63% of the 33,000 respondents to Edelman’s 18th annual global survey said they no longer knew how to tell good journalism from rumour or… Read More Credibility, clarity and trust: my views on the Edelman Trust Barometer