Public Relations

‘Ending the data deficit’ – PR Analytics

“Communications objectives must be rigorously aligned to business objectives”. That was one of the key take aways from this year’s PR Analytics event. Speakers from a wide range of industries took to the stage to discuss perhaps one of the industry’s more controversial topics: how do we measure PR effectively? Quality over quantity “The quantity of… Read More ‘Ending the data deficit’ – PR Analytics

Social Media

The minefield of social media – Influence Live

Celebrity’s responsibility to use their status to stand up for important causes on social media was a key topic of conversation at the very first Influence Live event. Actor Ralf Little spoke candidly with CIPR president Sarah Hall about the social media minefield for celebrities with opinions, and whether hundreds of thousands of followers automatically… Read More The minefield of social media – Influence Live

Public Relations

A look ahead to 2018

2017 has been a great year for me… I moved from Sunderland to Exeter and found an ideal little home; I started an awesome new job at KOR Communications, which has been both challenging and rewarding in equal measures; I attended industry events and training that have furthered my passion and knowledge for public relations;… Read More A look ahead to 2018