The below is my entry to the PRCA Reginald Watts Prize 2018. Unfortunately, I wasn’t shortlisted this year. However I hope you enjoy reading it all the same. You can also read my 2017 essay here. Oxford English Dictionaries defines public relations as “The professional maintenance of a favourable public image by a company or… Read More In an age of a revolution in digital communications how would you define Public Relations?
So I thought I’d have a bit of fun with this week’s blog post. Whether you’re a fan or not, you can’t have missed the fact that The Great British Bake Off is back! As an avid Bake Off viewer, it struck me that there really are some similarities between the Great British Bake Off and a PR… Read More How PR is like The Great British Bake Off
Accessing news has never been easier. With the touch of a button, you can get the headlines from around the globe. Which is why I was interested to find out what the biggest news site in the UK is. Cue a new report by Ade Lewis Ltd. So, who guessed it?… BBC.com comes out on top… Read More The biggest news sites across the globe
About a month ago, I was invited in to speak with the team at BBC Radio 4’s programme, The Digital Human. This episode’s topic was ‘The Unnoticed’ discussing all the content online that is never, or very rarely, seen. Unfortunately, my clip never made it to air in the episode – so why am I writing… Read More What’s the point of blogging?
Inclusivity and diversity in PR. It’s something we’re surely all aware of but is it something you’re doing something about? The 2017/18 State of the Profession report from the CIPR showed that only 6% of practitioners consider themselves to have a physical disability or long-term physical health condition. This is down from 7% in the… Read More Disability diversity in PR
I love a good social media chat. It’s social media doing what it was designed for: provoking discussion, idea sharing and promotion of best practice. I really enjoy participating in as many as I can each week, but if you can’t be online at the time, it’s still worth a flick through the discussions when… Read More Social media chats for PR professionals
The Era of Women is beginning… but we still have a long way to go. These were remarks from Elizabeth Filippouli, Founder & CEO of Global Thinkers Forum, at the first Athena40 panel event in London last month. “We have a duty to celebrate and emulate, success stories of fellow women. We have a duty to… Read More Athena 40: The Era of Women
Twitter played a huge part in getting me my first job in the public relations industry. With dissertation hand in looming and end of year exam revision cramming underway, I thought I’d share some tips on how you can use social media to help to find you a job too. 1 – Follow people you… Read More PR students: Here’s how to get a job via social media
“What do you do?” “I work in public relations” “Oh, so similar to marketing and advertising?” *sighs* “Yes it’s similar” [in reality, I know they are not all that similar but it’s easier to say yes at this point.] Ever had that conversation? If you work in PR and you haven’t had a similar exchange… Read More Public relations: It’s like shoe repairs and key cutting
Social media algorithms can be the arch-enemy of the hardworking PR professional, with updates making it harder and harder to get content seen. However, they can also be one of your greatest tools, ensuring that good quality content is seen by target audiences. I’ve done some research into how the algorithms for Twitter, Facebook and… Read More What you need to know about social media algorithms