Social media algorithms can be the arch-enemy of the hardworking PR professional, with updates making it harder and harder to get content seen. However, they can also be one of your greatest tools, ensuring that good quality content is seen by target audiences. I’ve done some research into how the algorithms for Twitter, Facebook and… Read More What you need to know about social media algorithms
Whether an individual or a business, blogging is one of the best ways to showcase your expertise, share your thoughts and news, and get yourself heard. But creating, organising and sharing great content can take time. Here are my top tools for making the whole process easier: Content creation Canva Looking for an easy way… Read More 7 of the best tools for bloggers
I’m lucky enough to have never overtly faced discrimination or inequality because of my gender. I’ve never been denied an opportunity or told ‘you can’t’. Perhaps I’m one of few who can say that. And this speaks volumes in two ways. Firstly, that the women who have fought for equality over the past centuries have… Read More I #PressForProgress on International Women’s Day
The 2018 Global Digital report, by Hootsuite and We Are Social, has revealed that the internet now has 4 billion users. That’s more than half of the population of the entire planet. This presents a fascinating opportunity for communications professionals, with perhaps almost their entire target audience now online. So how can you make the… Read More How to make the most of 4 billion internet users
Celebrity’s responsibility to use their status to stand up for important causes on social media was a key topic of conversation at the very first Influence Live event. Actor Ralf Little spoke candidly with CIPR president Sarah Hall about the social media minefield for celebrities with opinions, and whether hundreds of thousands of followers automatically… Read More The minefield of social media – Influence Live
The 2018 Edelman Trust Barometer has hit the headlines, with figures showing trust in the media has fallen below 50% in 22 of the 28 countries surveyed. What’s more: “A remarkable 63% of the 33,000 respondents to Edelman’s 18th annual global survey said they no longer knew how to tell good journalism from rumour or… Read More Credibility, clarity and trust: my views on the Edelman Trust Barometer
