The below is my entry to the PRCA Reginald Watts Prize 2018. Unfortunately, I wasn’t shortlisted this year. However I hope you enjoy reading it all the same. You can also read my 2017 essay here. Oxford English Dictionaries defines public relations as “The professional maintenance of a favourable public image by a company or… Read More In an age of a revolution in digital communications how would you define Public Relations?
So I thought I’d have a bit of fun with this week’s blog post. Whether you’re a fan or not, you can’t have missed the fact that The Great British Bake Off is back! As an avid Bake Off viewer, it struck me that there really are some similarities between the Great British Bake Off and a PR… Read More How PR is like The Great British Bake Off
Accessing news has never been easier. With the touch of a button, you can get the headlines from around the globe. Which is why I was interested to find out what the biggest news site in the UK is. Cue a new report by Ade Lewis Ltd. So, who guessed it?… BBC.com comes out on top… Read More The biggest news sites across the globe
About a month ago, I was invited in to speak with the team at BBC Radio 4’s programme, The Digital Human. This episode’s topic was ‘The Unnoticed’ discussing all the content online that is never, or very rarely, seen. Unfortunately, my clip never made it to air in the episode – so why am I writing… Read More What’s the point of blogging?
Inclusivity and diversity in PR. It’s something we’re surely all aware of but is it something you’re doing something about? The 2017/18 State of the Profession report from the CIPR showed that only 6% of practitioners consider themselves to have a physical disability or long-term physical health condition. This is down from 7% in the… Read More Disability diversity in PR
The Era of Women is beginning… but we still have a long way to go. These were remarks from Elizabeth Filippouli, Founder & CEO of Global Thinkers Forum, at the first Athena40 panel event in London last month. “We have a duty to celebrate and emulate, success stories of fellow women. We have a duty to… Read More Athena 40: The Era of Women
“What do you do?” “I work in public relations” “Oh, so similar to marketing and advertising?” *sighs* “Yes it’s similar” [in reality, I know they are not all that similar but it’s easier to say yes at this point.] Ever had that conversation? If you work in PR and you haven’t had a similar exchange… Read More Public relations: It’s like shoe repairs and key cutting
“Communications objectives must be rigorously aligned to business objectives”. That was one of the key take aways from this year’s PRmoment.com PR Analytics event. Speakers from a wide range of industries took to the stage to discuss perhaps one of the industry’s more controversial topics: how do we measure PR effectively? Quality over quantity “The quantity of… Read More ‘Ending the data deficit’ – PR Analytics
The 2018 Global Digital report, by Hootsuite and We Are Social, has revealed that the internet now has 4 billion users. That’s more than half of the population of the entire planet. This presents a fascinating opportunity for communications professionals, with perhaps almost their entire target audience now online. So how can you make the… Read More How to make the most of 4 billion internet users
The 2018 Edelman Trust Barometer has hit the headlines, with figures showing trust in the media has fallen below 50% in 22 of the 28 countries surveyed. What’s more: “A remarkable 63% of the 33,000 respondents to Edelman’s 18th annual global survey said they no longer knew how to tell good journalism from rumour or… Read More Credibility, clarity and trust: my views on the Edelman Trust Barometer