Public Relations

‘Ending the data deficit’ – PR Analytics

“Communications objectives must be rigorously aligned to business objectives”. That was one of the key take aways from this year’s PRmoment.com PR Analytics event. Speakers from a wide range of industries took to the stage to discuss perhaps one of the industry’s more controversial topics: how do we measure PR effectively? Quality over quantity “The quantity of… Read More ‘Ending the data deficit’ – PR Analytics

Public Relations, Social Media

How to make the most of 4 billion internet users

The 2018 Global Digital report, by Hootsuite and We Are Social, has revealed that the internet now has 4 billion users. That’s more than half of the population of the entire planet. This presents a fascinating opportunity for communications professionals, with perhaps almost their entire target audience now online. So how can you make the… Read More How to make the most of 4 billion internet users

Social Media

The minefield of social media – Influence Live

Celebrity’s responsibility to use their status to stand up for important causes on social media was a key topic of conversation at the very first Influence Live event. Actor Ralf Little spoke candidly with CIPR president Sarah Hall about the social media minefield for celebrities with opinions, and whether hundreds of thousands of followers automatically… Read More The minefield of social media – Influence Live

Public Relations, Social Media

Credibility, clarity and trust: my views on the Edelman Trust Barometer

The 2018 Edelman Trust Barometer has hit the headlines, with figures showing trust in the media has fallen below 50% in 22 of the 28 countries surveyed. What’s more: “A remarkable 63% of the 33,000 respondents to Edelman’s 18th annual global survey said they no longer knew how to tell good journalism from rumour or… Read More Credibility, clarity and trust: my views on the Edelman Trust Barometer