Public Relations

What does the Edelman Trust Barometer mean for Public Relations?

Earlier this year, Edelman released its 19th annual trust barometer report – a survey of over 33,000 respondents in 27 countries measuring their trust across a number of institutions and organisations. ‘My employer’ topped the table as the most trusted institution with 75% trust, significantly more than NGOs (57%), business (56%) and media (47%). But… Read More What does the Edelman Trust Barometer mean for Public Relations?

Public Relations

Seven takeaways from the CIPR Conference 2018

The 2018 CIPR National Conference addressed the topics of ‘Accountable Leadership and Social Purpose’.  Exploring responsible leadership, social purpose and how brands must work harder in today’s society to maintain legitimacy, the conference brought together a host of outstanding headline speakers, workshop sessions and networking opportunities.  Here are my seven key takeaways from the event. Your… Read More Seven takeaways from the CIPR Conference 2018

Public Relations

In an age of a revolution in digital communications how would you define Public Relations?

The below is my entry to the PRCA Reginald Watts Prize 2018. Unfortunately, I wasn’t shortlisted this year. However I hope you enjoy reading it all the same. You can also read my 2017 essay here. Oxford English Dictionaries defines public relations as “The professional maintenance of a favourable public image by a company or… Read More In an age of a revolution in digital communications how would you define Public Relations?