Earlier this year, Edelman released its 19th annual trust barometer report – a survey of over 33,000 respondents in 27 countries measuring their trust across a number of institutions and organisations. ‘My employer’ topped the table as the most trusted institution with 75% trust, significantly more than NGOs (57%), business (56%) and media (47%). But… Read More What does the Edelman Trust Barometer mean for Public Relations?
25 feels like a massive milestone for me. There’s just something about that number that has had me reflecting on my life quite some bit, for at least the past six months. Now, I’m far from being qualified to provide life advice, but to celebrate my turning quarter of a century (eek!), here are 25… Read More 25 at 25 – lessons I’ve learnt in life
Cision recently released its 2018 Global State of the Media Report, a look at the trends and topics affecting PR, journalism and media.… Read More Accuracy over exclusivity
The 2018 CIPR National Conference addressed the topics of ‘Accountable Leadership and Social Purpose’. Exploring responsible leadership, social purpose and how brands must work harder in today’s society to maintain legitimacy, the conference brought together a host of outstanding headline speakers, workshop sessions and networking opportunities. Here are my seven key takeaways from the event. Your… Read More Seven takeaways from the CIPR Conference 2018
The latest report from RAJAR has revealed that 89% of UK adults tuned into their selected radio stations each week in the third quarter of 2018. This brings the total average number of weekly hours listened to the radio for this quarter to 1.026 billion. Furthermore, 27% of adults claim to listen to live radio… Read More 89% of adults listen to the radio each week
Have you ever stopped to consider your own personal brand? What are people’s perceptions of you, rather than your business? Founder of Amazon, Jeff Bezos, said “your personal brand is what people say about you when you leave the room”. I recently attended an event where Alastair Banks, Founder of Optix Solutions, added “your personal brand… Read More What do people see when they Google you?
Did you know… Most countries still have laws that make it harder for women to work than men. 104 countries restrict the kinds of jobs women can hold. 18 countries require women to have their husband’s permission to work outside the home. 59 countries provide no legal protection whatsoever against sexual harassment in the workplace.… Read More Athena40: Fearless. Innovative. Diverse.
From time to time, I schedule posts to be shared on my Twitter feed. It is common for some businesses to do so, but for a personal account? I was intrigued to find out more. I asked my Twitter followers do you ever schedule tweets for your personal Twitter account? and below are the results. Question:… Read More To schedule or not to schedule?
The below is my entry to the PRCA Reginald Watts Prize 2018. Unfortunately, I wasn’t shortlisted this year. However I hope you enjoy reading it all the same. You can also read my 2017 essay here. Oxford English Dictionaries defines public relations as “The professional maintenance of a favourable public image by a company or… Read More In an age of a revolution in digital communications how would you define Public Relations?
So I thought I’d have a bit of fun with this week’s blog post. Whether you’re a fan or not, you can’t have missed the fact that The Great British Bake Off is back! As an avid Bake Off viewer, it struck me that there really are some similarities between the Great British Bake Off and a PR… Read More How PR is like The Great British Bake Off