Search engine optimisation (or SEO) is a hot topic in the PR industry. Does it sit within our remit? Should we be hiring external agencies or getting someone in-house? And what does it all really mean to me and my clients? Earlier this week, I attended the PR Moment’s seminar on ‘the intersection of PR… Read More The Intersection of PR and SEO
On a rainy Wednesday evening, I took myself off to the CIPR South West and Local Public Services AGM at the magnificent Bristol City Hall. As well as it being the AGM, with members voted in and motions passed, there were also three different speakers discussing different aspects of PR. Here’s a quick summary of… Read More Looking back, moving forward
Results day is now just a distant memory, freshers week is over and you’re settling into your new university halls – it can be a daunting time and I know the feeling well. Starting any degree can be scary, but if you are entering the world of PR I’m sure hundreds of questions have crossed… Read More Ten top tips for your PR degree
Sometimes, I really miss being at university. As well as learning heaps about PR and discovering it was the career I wanted to pursue (thank goodness after all those tuition fees!) I also had the best time, made some fantastic memories and friends, and learnt a lot about myself too. Here are three super-simple tips… Read More Top tips for university students
Anyone using social media will be familiar with the #. And, particularly those in PR or who use social media for business, you’ll know how they can improve the reach of your posts. What many people don’t do is cap-up at the #StartOfEachWord, or write in CamelCase as it is sometimes known, for hashtags of… Read More #AreYouHashtaggingCorrectly?
Asana went down earlier this week and I had no idea what I was meant to be doing. Everything I have to do goes in there, down to the smallest detail – it’s not just a to do list but a way to plan my time and prioritise. (Asana is a web and mobile application… Read More Are all your eggs in one basket?
The annual Reuters Institute Digital News Report aims to deliver useful and timely data about the transition to digital. The 2019 report offers “important new insights into key issues including people’s willingness to pay for news, the move to private messaging applications and groups, and how people see news media around the world performing their… Read More Reuters Institute Digital News Report 2019
The Guardian is going to date stamp news stories over 12 months old with the year of publication to limit the sharing of misinformation, BBC News has reported. I’m sure you’ve seen people sharing news stories and expressing their views on your timelines, only to click on the story and find it’s from years ago.… Read More Guardian takes a stance to battle misinformation
The circulation figures for regional daily newspapers have all decreased. The six-monthly ABC figures, published in February 2019, show that no title posted an increase between July and December 2018, when compared with the same period in the previous year. Some saw a year on year change as much as -37%. [Source] With these declining… Read More Regional newspapers and their role in PR
Or perhaps you do know these things, who am I to know. But, here are five fun facts that you might not know about Twitter that I found of interest. #1 The Twitter bird is called Larry – named after ‘basketball legend’ (according to his Wiki page) Larry Bird. Nope, I wasn’t sure who he… Read More Five things you didn’t know about Twitter